LCBO - 2015 Summer Campaign
Create hero image for the LCBO Summer campaign, built from three supplied photos, final image was used for both interior signage and exterior banners. The ask was to make the image feel like a backyard instead of a beach, some of the retouching done includes: replacing the beach with grass, adding the fence, changing the colour of the bike frame, jackets, belt, fence, sky, and the order of the colours on the rolled up blanket. Finally adding the hanging branch to the top and gravel under the fence line.
Final Image
Supplied Images
Detail, grass replacing beach
POP