Islington Golf Club
The front cover had dimples debossed into the paper creating the true look and tactile feeling of a golf ball.
The front cover had dimples debossed into the paper creating the true look and tactile feeling of a golf ball.
The target was high-income households within a 15 minutedrive of the golf course. Andbecause the ‘offering’ is premium, the media strategy changed from communitypapers to a premium direct mail piece that lifted the prestige of the Islington Golf Club.
